Ben Stiller’s writing partner, Justin Theroux created a brilliant send-up of Hearts of Darkness for the filmTropic Thunder, entitled Rain of Madness. Justin plays a Werner Herzog-esque documentary filmmaker capturing hilarious “verite” moments with cast & crew throughout. This is exactly the type of project we’ve been trying to get the studios to do; see proposals below.

A vast number of real websites based on the film’s stars, championed causes, crew, agency, etc. were also created. Some of these were exclusive content partnerships with sites like Spike and JoBlo. All interesting ways to extend the world of the film, and all born out of Behind-the-Scenes.