While DVDs typically come packaged with a spate of common extras (commentaries, making-of docs, deleted scenes, outtakes, trailers, etc.), the conceptual side of the form isn’t explored to its full potential.We need to push for skilled experimentation over something traditional and well-executed. 

At Insight, we found Inspiration for a new creative directions in researching the work of Spike Jonze,Charlie Kaufman and Dave Eggers for a Where the Wild Things Are proposal (Dave and Spike co-wrote the screenplay for WTWTA). What Charlie and Spike have been able to do for film in terms of creativity and originality, Dave has done for literature; right down to the publishing info, A Heartbreaking Work of Staggering Genius is fresh and engaging (included throughout are charts, diagrams, guides to symbols & metaphors, and inventive re-workings of traditional elements such as the preface and table of contents). This trio’s work inspired us to envision what could be done with the added value features on DVDs, including expansion into online and traditional marketing venues. The beginnings of these new creative concepts are outlined and detailed in the proposals section below, submitted to the filmmakers/studios: