In attending the Industry Insights breakfast on “the internet”, Google’s Vertical Director of Media & Entertainment, Adam Stewart, shared some interesting statistics:

+ The average user spends fourteen hours per week both on the internet and watching television, yet the media spend is only 3% online vs. 36% to television.

+ When searching films online, the official movie sites draw only 10% of users! Even with beautiful interactive sites, wallpapers, screensavers, podcasts, trailers, behind-the-scenes, interactive games, etc., 90% of users are avoiding these – we need to examine why. 

Both of these statistics illustrate the tremendous growth potential for this market. With the rapid surge in broadband penetration, the future is most definitely online.