A vast number of real websites based on the film’s stars, championed causes, crew, agency, etc. were also created. Some of these were exclusive content partnerships with sites like Spike and JoBlo. All interesting ways to extend the world of the film, and all born out of Behind-the-Scenes.

They used to have a secret site with special keys to unlock this content, but it looks like they’ve finally made it available to the masses HERE.

At Insight, we found Inspiration for a new creative directions in researching the work of Spike Jonze,Charlie Kaufman and Dave Eggers for a Where the Wild Things Are proposal (Dave and Spike co-wrote the screenplay for WTWTA). What Charlie and Spike have been able to do for film in terms of creativity and originality, Dave has done for literature; right down to the publishing info, A Heartbreaking Work of Staggering Genius is fresh and engaging (included throughout are charts, diagrams, guides to symbols & metaphors, and inventive re-workings of traditional elements such as the preface and table of contents). This trio’s work inspired us to envision what could be done with the added value features on DVDs, including expansion into online and traditional marketing venues. The beginnings of these new creative concepts are outlined and detailed in the proposals section below, submitted to the filmmakers/studios:

+ The average user spends fourteen hours per week both on the internet and watching television, yet the media spend is only 3% online vs. 36% to television.

+ When searching films online, the official movie sites draw only 10% of users! Even with beautiful interactive sites, wallpapers, screensavers, podcasts, trailers, behind-the-scenes, interactive games, etc., 90% of users are avoiding these – we need to examine why. 

Both of these statistics illustrate the tremendous growth potential for this market. With the rapid surge in broadband penetration, the future is most definitely online.